Which term refers to a set of marketing strategies designed to encourage continued play in exchange for rewards?

• A. Progressive jackpot
• B. Point of sale (POS)
• C. Personal display unit (PDU)
• D. Player loyalty program

Answer: (D)

A player loyalty program is a set of marketing strategies designed to encourage continued play in exchange for rewards. It works by rewarding players for wagering and time spent, through points, comps, free play, or tiered benefits, which motivates them to return and keep playing. It also helps casinos gather data to personalize offers and build long-term relationships with players. The other terms describe different ideas: a progressive jackpot is a payout feature that grows with bets, not a structured program of rewards; a point of sale system is simply where purchases are processed; a personal display unit is a promotional display, not a lasting program to incentivize ongoing play.